
Green Tea Macarons
As you’ve undoubtedly noticed, I’ve been busy giving the Mouse Market site a little makeover in preparation for a handful of larger changes I’ll be working on over the next month. While I was hanging out in Memphis this weekend, waiting for Jake to take his paramedic practical exam (he passed!!!), I had a great deal of time to myself, and when I wasn’t working on web design stuff for a client, I was busy journaling about my business.
Here’s an overview of my weekend journaling and how it relates to the Mouse’s new groove…First, as I mentioned last week, I want to revamp my branding a bit. I have a few watercolor instructional books waiting for me at the library, and I’m going to try my hand at creating a more children’s storybook-esque banner with ink and watercolor. It will retain the soft colors and the typeface of the current design (I think), but I’m aiming for a more hand drawn look. Once the new banner is completed and I’ve transferred that design to all aspects of my online presence (Etsy, DaWanda, Twitter, Gmail signature, etc.), I’m going to build a shop page so I can start selling directly from this site.

Coffee Toffee Macaron Earrings
The next phase begins with the roomboxes I mentioned in an earlier post. To bring new readers up to date, in brief, I want to create a series of roomboxes that I will use as part of my display at shows. What’s great about these roomboxes is, because they’re modular and I can take them apart, I can use individual boxes not only for shows, but also to stage great photographs for my shop. Those photos can then be used for a project about which I’m not quite ready to spill the beans, but it involves magazine-like issues of tutorials. Those tutorials in turn are a stepping stone to a future project which involves culling some of the best of the magazine tutorials combined with new tutorials for a mini food how-to book.
Here’s what I most excited about: While I was journaling about my new online shop plans, it occurred to me that I could take advantage of additional categories to organize my products beyond Etsy’s limit of ten. It’s always irked me a bit that I’ve had to divide my Etsy shop by item type for simplicity’s sake (such as earrings, hair accessories, and dollhouse miniatures), but within those types shoppers have to slog through the offerings, and I can’t subdivide my pieces further into categories such as cupcakes, sushi, or BBQ/picnic treats.

Pepperoni Pizza Hair Pins
You might be wondering why categories would be so thrilling to me, and here’s why: When I’m making new pieces, I generally work on foods that are trendy (like macarons or cupcakes, for example) or seasonal, or I make whatever appeals to me on a given day. There’s isn’t necessarily a rhyme or reason, and I sometimes feel overwhelmed with how to choose from the huge list of foods that I’d like to miniaturize. When I have an opportunity to browse new cookbooks, like I did this weekend, that only compounds the problem with an influx of new ideas and images, and I need a way to whittle everything down to a more manageable work load. This is where the categories come in.
With the option of organizing items however I choose, I now have the freedom to launch new lines of products. For example, a few months ago I was working on a number of French pastries, and I dubbed them the Marie Antoinette Collection, but there wasn’t a great way to highlight those in my Etsy shop. With my new online store, what I aim to do is create distinct lines (Marie Antoinette, Asian Bistro, Ice Cream Parlour, etc.), and shoppers can choose to browse a new line as a whole or by item type within that line (earrings, dollhouse miniatures, tutorials, etc.), and each line will have its own flavor of branding that will be consistent with the overall Mouse Market brand while still standing apart.

Sausage Pizza To-Go
When the time comes to build the roomboxes, I can style each one after a particular line, and all of the products associated with that line will be photographed in that roombox, and the product cards to which I attach all of my jewelry pieces will also reflect that particular line’s branding. When my mini food how-to book comes out, each chapter will focus on a certain type of food, and the design within that chapter will be consistent with that of the product lines, such as pastel for the Marie Antoinette or minimalist for the Asian Bistro line.
It probably sounds like a lot, but this new way of thinking about my business has enabled me to pare down my never-ending list of tasks to the essential projects necessary to launch my business into the next stage while also giving me a framework for creating new items, which will not only streamline my daily mini-making process, but it will also bring new focus to the time I spend researching new foods. Overall, I’m super excited to see where this will take me, and I’ll be sure to keep you posted as things develop!